Sam is a beleaguered sandwich store clerk who is having a very bad day. Then he has a life-altering encounter with Frank – a force of nature who believes the customer is always right. Horribly, horribly right.

Hold The Mayo is a gruesome comedy-horror film about words that cannot be unspoken. In a world where every off-hand comment has dire ramifications, some sandwiches cannot be unmade. The most foul condiment in the world becomes the foundation of a precarious moral dilemma, as well as a tribute to the human ability to persevere.

Do you always mean every word you say? Do you always go “by the book”? Are rules meant to be broken? What little compromises do you make every day to get by? Where is your breaking point? How far are you willing to bend? Equal parts mundane and surreal, these are the questions Hold The Mayo explores.

mayo squeezing


Jeffrey Williams is a veteran of the film and television industry. His first job was dubbing tapes for Miramax in 1994. He lied his way into a job as an assistant editor on Michael Moore’s TV Nation. He started his career in earnest as an editor in 1995 and has ranged from editing an Oscar-nominated short film (2001′s By Courier for Peter Reigert), to unleashing the raven-haired harpies of the Kardashian clan on America.

He is still atoning for that one.

His decade and a half of broad commercial work as a producer and editor has fueled his passion for filmmaking, with a special interest in experimental and surreal works.

“The last thing I want to do is make something that feels like what anybody else could have done. Short filmmaking is the last, pure bastion of cinema’s artistic potential. I want to make short films that leave an impression, even if that impression is ‘that guy needs a better therapist.’”

Jeffrey and actors The head of Damian Samuels (Frank), Saul Herckis (Sam), and director Jeffrey Williams

Damian Samuels headshot

Damian Samuels (Frank) has a starring role in the award winning video Where’s Your Head At for the band Basement Jaxx, a video which was recently selected as one of the 100 most disturbing moments in film. He hopes that Hold The Mayo will crack that list as well.

Damian has also just written and directed the short film Fish!

Saul Herckis headshot

Saul Herckis (Sam) Filmmaker, actor, visual FX artist… Saul is a film everyman, sometimes non-pejoratively referred to as “the beast” in some circles, or “la bestia” in others. Growing up both in Costa Rica and Chicago, Saul’s unique experience as a mixed-race outsider/beast feeds his rebellious spirit and continues to inspire his work. A graduate of Northwestern University, he now lives and works in Los Angeles. His last film Warzone had a successful festival run, with applauded screenings at the Vancouver Film Festival and Dances With Films. His current film Oysters And Pearls is just starting to make the festival rounds.

Couple of interesting facts: he recently chopped off the tip of one of his fingers (it grew back like a lizard’s tail), and he hates bios like he hates roaches.

Charlie Griffin headshot

Charlie Griffin (Original Music) A native New Yorker, Charles Griffin’s works have been regularly performed throughout North America, Europe, Asia, Cuba, and Puerto Rico in such venues as Merkin and Weill Recital Halls in NYC and Washington D.C.’s Kennedy Center, the SpoletoUSA, Aspen, and International Cervantino Festivals, and conventions of the WPPC (World Piano Pedagogy Conference), PASIC (Percussive Arts Society), ACDA (American Choral Directors Association) and NFA (National Flute Association). In 2005, he relocated to Latvia, where he has been working on projects with his own 8-piece ensemble as well as commissions from the Riga-based women’s vocal ensemble Putni, for the 6th International Organ Music Festival in Liepaja (a large work for organ, timpani and 30-voice choir), and US-based commissions for The Westchester Chamber Orchestra and the Manhattan Choral Ensemble, among others. He has recently begun delving into electro-acoustic music, with a premiere in July 2009 at the Norberg Electronic Music Festival in Sweden. Upcoming projects include a new work for trumpet, strings and electronics with musicians from the Liepaja Symphony Orchestra; and a solo piano work for Mexico-based pianist Ana Cervantes.

He has received grants from ASCAP, Meet the Composer’s Commissioning Music/USA, Queens Council on the Arts and New Dramatists, and commissions from Ethos Percussion Group, the Piedmont Choirs, and the Dale Warland Singers, among others. His work has been included on several Compact Discs and has regularly been aired on radio stations such as WNYC and WQXR in New York, WGBH in Boston and WHPK in Chicago.

His several residencies have included Faith Partners (an interfaith residency in New York City funded by the Wolfensohn Family Foundation involving Temple Emanu-el, St. Bartholomew’s Church and St. Ignatius-Loyola, where he composed four choral works for the three institutions), another choral residency at the Frank Sinatra High School for the Arts, and most recently, during the summers 2004 and 2006 at the International Festival for Young Latvian Musicians, in Ogre, Latvia.

This is his second collaboration with Jeffrey Williams.